Main Content

Get winning offers with these pricing strategies

equation, graphs and strategies written on a blackboard

We’re sure that you are looking for ways to get the most cash from selling your property, while also making the process as simple or fast as possible. It may even sound impossible at times, but believe us when we say that there are multiple things that can be done to achieve this.

In general, it can all depend on the initial price you set. If you get the right number, the process is sure to be far simpler, less stressful, and quicker – and it can be even more essential when securing the right price for your home, too.

What to consider when setting the price

For most people, this can be one of the first steps of the process of selling a house (and it can also be one of the most important).

The longer a property sits on the market, the less chance there is of it being sold – and at the very least, for the amount you want. With a good initial price however, you will have a better opportunity to attract potential buyers and will possibly save yourself plenty of hassle.

You might have already guessed that it’s not as easy as just picking a number though. There are many factors that should be considered; from the current market, to what buyers are looking for. Fortunately for anyone in this tough position we’ve got a few strategies that could help.

  • Use a CMA to value your property – We know that most people can find it hard to leave their home, and with so many memories and emotions, it’s important to consider if the price you have in mind is actually fair. Using a Comparative Market Analysis (CMA) is often a great way to compare your property to others to get an idea of the kind of price you might want to aim for
  • Reverse-engineer the selling prices of other properties – More than half of home buyers found their new houses through the internet, which is why understanding property sites can and how the houses listed are priced can be a great idea. Most of these sites have a maximum price, which you can use to pick a value that’s not too high. Use this to get an idea of what other people are doing for their properties and take advantage of it to get ahead of the competition
  • Set the price low – In most cases, we’ve found that one of the best ways for sellers to stand out in a market full of other sellers is to set your initial price low. Of course, not many people will be keen to undervalue their property, but there are reasons why this can be an excellent strategy. For one, you have the potential to attract more buyers to your home – and if there are multiple people all willing to buy your property, bidding can begin. This could land you a deal that’s well above your initial asking price, so this is definitely something to think about.

Feel free to contact me for help in marketing your home.

Skip to content