Let’s face it, selling luxury properties is definitely a challenge. It is important that you are ready to deal with high net worth clients. Your strategy can make or break your odds of having a contract.
Set the right price
Set a realistic price for your home. You can study the comparative market analysis provided by your realtor. This will help you know your property’s worth based on the prices of other similar properties in your area. You should maintain a balance — not too high that you may lose buyers nor too low that you lose its value. Remember, the price should have room for negotiations.
Hire a professional stager
A professional stager can highlight the exclusive features of your home. In selling a luxury property, staging is important for buyers to have a glimpse of what it is like to live there. Hiring a professional stager is a must because they can customize your property based on the individual tastes of potential buyers.
Create a brand
Take time to scrutinize your home and determine its best selling point. In order for your property to stand out, you should focus on its unique qualities and develop a brand that clients will remember. You can opt for creating a logo or using a distinct color palette in all of your marketing collaterals. Your brand can be also seen through a slogan. Be creative in developing your brand so your luxury home can leave a mark.
Use effective marketing
The success of your home sale depends on how effective your marketing strategies are. When it comes to luxury homes, a yard sign and a simple MLS listing are not enough. Note that connecting with affluent buyers requires a different approach. Craft your marketing plan according to their profile and disseminate information on the platforms they mostly use.
This also involves hiring skilled photographers and videographers to capture the best appearance of your luxury home. Having high quality and optimized content in your website will surely attract buyers.
Avoid open houses
Exclusivity is always attached to luxurious things. The same goes in preparing your luxury property for sale. Instead of having public open houses, you should go for appointment-only viewings. This promotes a sense of privilege among buyers.
Another benefit of private viewings is that you can focus your attention on legitimate buyers rather than making your property available to the public. This way, you are only dealing with interested clients. It’s all about quality, not quantity.
Find a trusted realtor
Lastly, find a trusted realtor with experience in luxury real estate. If your realtor has a history in selling luxury homes, this will give you a competitive advantage. It is important that you hire a realtor who knows the technicalities behind advertisements and pricing of luxury properties.
Preparing house for sale is a lot of work, but you don’t have to go through this journey alone!
Reach out to Kathy Seuylemezian, our top agent who has years of experience in working with high-end properties. Contact us at 818.378.7928 or send a message at kathy(at)imuragent(dotted)com to get started.